Director of Influencer Marketing

About Derris:

Derris is a brand consultancy headquartered in New York City and London. We approach our work methodically, telling stories with universal impact through strategy, positioning, content and communications. We are defined by our dual-pronged approach: first, we help clients shape their message, and then we help them communicate that story through earned media and across owned channels. We are industry and stage agnostic, and only work with people, companies and causes we believe in.

 

Derris is here to help build great brands. From lifestyle and fashion, to food, health & wellness, home & hospitality, technology, non-profit, finance, real estate, sports and more — we work with both new and established companies to develop narratives that stand out in cluttered industries.  We create unique messaging and execute strategic media relations programs that blend traditionally separate practice areas to offer clients a holistic approach to both consumer and business storytelling. A few of the clients on our roster include: Warby Parker, Glossier, SKIMS, Reformation, Everlane, Good American, Supergoop!, Starface, Harry’s, Imaginary Ventures, Juxtapose, and CAVA.

 

About the role:

Derris is looking for an experienced New York City-based Director of Influencer Marketing to work alongside both our PR and content & creative teams. The ideal candidate is an ambitious self-starter who has 5+ years of experience, established relationships, and is proficient at ideating, leading and executing influencer marketing campaigns from start to finish. Derris practices a hybrid workplace and is flexible on in-office days per week. If you’re a creative, ambitious and proactive leader and problem solver, please read on!

 

Responsibilities:

  • Ideate, build and execute on multi-faceted influencer campaigns (from one-off executions to long term, relationship-based programs) across a variety of industries; from fashion, beauty, wellness and lifestyle to fin-tech, real-estate, health and more. 
  • Bring, develop and maintain strong relationships with influencers across all of the aforementioned industries, working with them to create engaging, authentic, branded content. Manage all influencer outreach, budgets and negotiations. 
  • Work closely with the PR and content teams to integrate influencer strategies and messages into brand communication, and establish consistency across all channels. 
  • Consistently provide a top-tier client experience; building and maintaining a working relationship, presenting concepts, delivering clear recommendations on digital trends evidenced by data and experience, while managing expectations and providing timely communication. 
  • Read and research voraciously, maintaining an expertise on emerging technologies, platforms (Instagram, Tik Tok, Twitch, Discord, YouTube, Facebook, Twitter, Clubhouse, Snapchat, etc.), influencers and trends.
  • Generate client-facing social media reports on campaign/influencer performance and present results. Optimize future campaigns for performance by analyzing learnings. 
  • Establish and maintain a positive interaction and perception between the client/brand, influencers and consumers.
  • Assist in the agency’s new business process for influencer marketing; fielding calls, supporting proposals and drafting scopes of work. 
  • Act as agency liaison to maintain relationships with top social platforms, digital influencers and influencer teams and agencies. 

 

Qualifications: 

  • 5+ years of relevant experience in influencer marketing, social media, and/or PR with a demonstrated track record of success. 
  • Strong knowledge of all social media platforms, KPI’s and best practices. Basic knowledge of paid social and optimization.
  • Strong relationships with influencers and/or influencer teams and agencies across a variety of subject matters. 
  • Strong writing and interpersonal skills when communicating with influencers and brands. 
  • Comfort working across multiple brands, managing several brand initiatives.
  • Proficient with time management and budget stewardship to drive effective, efficient campaigns.
  • Must be collaborative, proactive and creative, with the ability to generate fresh thinking, identify risks and be a problem solver. 
  • Must be fully vaccinated against COVID-19 (i.e. at least two weeks after last dose, plus booster) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to a disability or sincerely held religious belief or an exception required under applicable law. 
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